• image01

    Gaming Magazines

    Magazines

  • image02

    Friendly

    Devil

  • image03

    Tranquilent

    Compatriot

  • image04

    Insecure

    Hussler

  • image05

    Loving

    Rebel

  • image06

    Passionate

    Seeker

  • image07

    Crazy

    Friend

Πέμπτη 23 Οκτωβρίου 2014

Types of research


Quantitative research is all about the numerically measurable data. An example of quantitative research is the surveys and is usually related to data on the market such as size, growth and market shares.
Qualitative Research is about finding information. Their main purpose understands the behaviour of the consumers, their perceptions and is obtained by methods to get detailed responses such as interviews and focus groups.
Primary research
Primary research is a type of research that you can collect a lot of first-hand type of information. This can happen by interviews, panels and questionnaires. We can use the methods of questionnaires, interviews experiments, observations and focus groups.
Primary research is a type of research that enables to collect a lot of first-hand information regarding my business. This may occur by interviews, panels and questionnaires. In order to collect the proper information I can use the methods of questionnaires, interviews experiments, observations and focus groups.

There are various methods which are used during Primary Research.
Focus group is a group of people talking about an idea, view and comment if will be effective or not. Focus Group is a type of research that gives us more specific information. Usually a number of at most 6 people are asked in a close conversation. The disadvantage is that if the conversation is about an important matter it is very common people duo to they are pressured not to give the real answers. Focus groups are a qualitative type of research.
Questionnaires helps us find out information about a specific group of people or random people, what they prefer and why. The advantages of using questionnaires are that they are faster, you can collect a lot of data and they can focus on a specific subject. Also they can be both quantitative and qualitative. However questionnaires need a lot of time to examine the data and the answers are small.  Questionnaires are a quantitative type of research.
Observation is having some people observing an area and sees which criteria are required by people to buy a product. Observation is a research that is watching people reaction and activities which help us make a conclusion. It can happen in a control situation or in a real life situation (e.g. watching people shopping in a supermarket). Observation is usually a qualitative type of research.
Sampling method is the section of the population which will be asked question or will use a sample products for primary research.  There are different sampling methods:
Quota sampling-people with certain characteristics
Random sampling-random people are asked without considering their characteristics
Stratified sampling-people with a common characteristic
Cluster sampling-target population which is divided into groups and random sample is taken from them

However, primary research has not only advantages but also disadvantages
·         Some people won’t reply at letters and emails
·         When the research is completed it may be out of date
·         When a lot of people need to contact the whole process may be very expensive

Secondary research
Secondary research is data which already exists and has been found by someone else for other purposes and is publicly available. Some sources of secondary research contain internet, newspapers, magazines, media and books like encyclopaedia.
The advantages of secondary research are that it usually takes less time therefore the cost is less, all the data are collected for you and are easy to find and may help clarify research question. The disadvantages of secondary research are that the data might not be updated, may not be specific and may include incorrect data. Also some resources might have copyright and don’t have the permission to be published.
It can be considered either as a quantitative or qualitative research. The cost of secondary research is very low and sometimes is free and is cheaper compared to the other methods.


0 σχόλια:

Δημοσίευση σχολίου

Popular Posts

Από το Blogger.